TOP 5 DIGITAL MARKETING TRENDS THAT PROPEL BUSINESSES IN 2019
By KOMAL SRINIVAS T
1. INTERNET IS GOING TO REPLACE TELEVISION ADVERTISEMENTS.
Brands are continuously changing their marketing budgets to digital path as the digital media became wide spread and consumers are spending much time on internet rather than television. Even though sales through digital media platforms are not up to the mark when compared with Television ads, Digital marketing is cost effective and brand building is possible with perfect digital marketing strategies. It’s very concise that mid-range companies cannot afford money for television advertisements and they are going very successful with digital. So, we can predict even giant brands are also going to spend less on television advertisements along with high investment on Social Media ads.
2. EVOLUTION OF SMART SPEAKERS.
We all of us have heard about smart speakers like Google Home, Amazon Alexa and Apple Home Pod. It sounds very strange that how these gadgets are going to behave like brand promoting agents. How does these sound devices tie with digital marketing? It is highly possible with embracing voice and publishing audio content through these gadgets. Amazon, Google, and Apple may promote their products with their own smart speakers thus provoke many other brands to advertise through this channel.
3. VIDEO ADVERTISEMENTS WILL KEEP ON MOVING AND GROWING.
Now a days, there are more platforms and devices than ever before on which to place video ads. Smartphones, tablets, desktops, laptops and connected TVs demand different resolutions, aspect ratios and advertisement duration. The same is true for many social media platforms including YouTube, Facebook, Instagram, Twitter, Snapchat and other social networks. With increasing competition to video content and ads viewed on smartphones, advertisers are planning to convey their messages visually in the first few seconds of a video ad with logos, subtitles or with other creative parameters.
4. CHATBOTS WITH IMPROVED ARTIFICIAL INTELLIGENCE.
You’ve probably heard a lot about chatbots in this year. The last year has shown people how to interact with bots, with mid-range artificial intelligence. The trend peaked in 2018. We can expect customer services, marketing and sales with these bots in coming years. Depending on the type of question user asks, the answer of the bot will be different. We have seen so many banks like HDFC started EVA for customer relations management and for other banking services. Moreover, a huge advantage of chatbots bots is 24/7 availability which is highly impossible with conventional customer care operators.
5. WORD OF MOUTH. OUTDATED BUT VITAL.
Are you surprised how Word of Mouth marketing is going to be a new trend in coming years? You heard it correct. People talk about products and services. People talk about hair colour, cars, computers, sandwiches, TV shows, and floor cleaner. The stuff they use every day. It might be a scathing attack posted to Amazon, where 20 million people will read it before deciding whether to buy your stuff. With increasing frauds and disturbance to our regular work through digital advertisements, many of us are using ad blockers which results negative impact on Digital marketing. So, Word of mouth is also considered as one of the great marketing channel with which one can share their experience with products and services in social media. This generally impacts a person to opt in or op out of services based on others suggestions.